Many founders waste time and money on the wrong salesand marketing activities because they don’t know the differences between B2B and B2C sales and marketing. In many cases, they are using strategies and tactics that will never work for their type of business.

In this workshop, hosted by our very own Josh Sweeney, we’ll dive deep into the critical distinctions between B2B and B2C revenue strategies and reveal how to align your approach with your target audience. You’ll walk away with practical insights and tools to optimize your marketing and sales efforts, avoid costly mistakes, and build a strategy that actually drives revenue for your business.

Key Takeaways:

By the end of this session, attendees will be able to:

• Understand the Core Differences between B2B and B2C marketing and sales strategies—and why using the wrong approach can stall growth.

• Identify the Right Revenue Drivers for your specific business model to prioritize efforts that deliver results.

• Create a Clear Go-to-Market Roadmap that aligns marketing and sales activities with customer buying behaviors.

• Avoid Common Pitfalls that small business owners make when blending B2B and B2C tactics.

• Leverage Practical Tools & Frameworks to implement immediately for smarter, more efficient growth.