“LinkedIn is a Business Tool, Not Social Media” with Colleen McKenna

During an in-depth and interactive workshop session, Colleen McKenna, an early LinkedIn adopter, shows you how to analyze your network, increase your personal rankings, develop a highly-engaged online community and create new business opportunities regardless of geography.

From strategy to implementation, this presentation provides insight on how LinkedIn can help companies increase their digital presence and drive business and recruiting opportunities. Additionally, Colleen will discuss Sales Navigator, LinkedIn Recruiter, LinkedIn’s Social Selling Index, and why a LinkedIn strategy is critical to maximizing sales and recruiting success on LinkedIn.

About the Speaker:

Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching, and training firm has been engaged by more than 500 companies who have increased their presence, revenue, and hiring opportunities applying Colleen’s insight, strategy, and techniques. Colleen and Intero shake up the status quo with a ‘personal’ approach to business by maximizing an individual’s network, personal brand, and expertise. She has a Masters Degree in Publication Design from the University of Baltimore and an undergraduate degree in Mass Communication from Towson University.

This event is open to EO Members & Accelerators and up to 3 Key Staff per member/accelerator. This will be a Virtual Event and call-info will be sent to participants the day before.