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How Organizations Can Prepare for a Post-COVID-19 World

June 9, 2020 @ 1:00 pm - 2:00 pm EDT


We have all adapted to the “new normal” of a socially-distanced world in response to COVID-19. Now is the time to think about the “next normal” ─ how we operate and recalibrate our organizations after this global pandemic. In this webinar, join Goizueta Business School professors Karen Sedatole, Interim Dean and Professor of Accounting, and Omar Rodriguez, Associate Professor of Marketing, as they discuss:

1. How customer needs have been transformed by the crisis 
2. How customer journeys have been altered
3. How customer expectations about the social benefits of a firm have changed
4. How a strategy map can guide an organization

Following the presentation, participants will be able to submit questions to the presenters.


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June 9, 2020
1:00 pm - 2:00 pm EDT
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