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“Fighting the Wilds of The Qualification Process” with Stephen Steers
February 23, 2021 @ 8:30 am - 10:00 am EST
Increasing close rates and closing long term customers are the hallmarks of a profitable and growing business. Adding predictability and consistency to the closing process can take your business to the next level. All of these come down to one common denominator. a robust qualification process. In this training, we’ll cover the 5 key areas of the qualification process that you can put into your business right away to increase close rates and win more long term customers.
Ruthless qualification comes down to 5 things:
- Clarity of your offer (goods, services, terms etc)
- Setting expectations from the first contact
- Getting clarity on the 4 reasons B2B buyers buy and the 3 reasons B2C/D2C Buyers buy
- The Kryptonite Question
- Driving into the objection farm
When businesses configure their solutions with these terms in mind, they’re selling to the problem, and offering their solution as a means to fix that problem, NOT just offering a solution they hope the customer will recognize as a means to solve their problem.
Together, we’ll walk through case stories for each of the pillars and share the best ways for you to implement these frameworks for your businesses – TODAY.
This is an EO NY event and is open to EO Members and Accelerators.